La Prensa – Swiss business leaders see the minimum wage increase as positive and highlight record investment in Mexico

Minimum wage increase? For the Swiss community, it’s an engine of growth, not a hindrance. 📈🇨🇭

In an interview with La Prensa, our president, Karina Lerma, shares why Swiss companies are optimistic about the job market and reaffirm their commitment to Mexico with record-breaking figures.

💡 Paradigm-breaking data:

Record Investment: Swiss investment in Mexico grew by 600% in 2025, exceeding $2.4 billion.
Talent vs. Costs: Mexico no longer competes for “cheap labor.” Today, it’s a hub for skilled talent in high-level sectors (AI, finance, telecommunications).
Domino Effect: Wage adjustments not only benefit workers; they strengthen domestic consumption and reduce employee turnover, key to long-term productivity.

Read the full analysis and find out why 2026 looks promising for our bilateral alliance: 👇 🔗