Conference Daniel Küng, CEO SGE “Doing Business Between Globalization and Protectionism”

Last Monday, January 14th, the Director of the Swiss Business Hub Mexico (SBH), Rubén Araiza, organized in collaboration with the SwissCham a business lunch within the framework of the visit of Switzerland Global Enterprise’s CEO, Mr. Daniel Küng. We had the support of the Swiss Embassy and the attendance of the Swiss Ambassador, Mr. Eric Mayoraz, and the Deputy Head of Mission, Mr. Léo Trembley.

High level executives from Swiss companies attended this event, such as: ABB, Belglobe Adisa, Bühler Group, Clariant, CH Toro International, Cuesta, Llaca y Esquivel, Emmi/Mexideli, Filtrox, Geolife, Givaudan, Ibarca, MSC, Nestlé, Novartis, Operadora Uxpanapan, Schindler, SGS, Swiss Re, UBS and Zurich. Some of them are members of the SwissCham and others are Swiss SMEs to whom the SBH has supported in their establishment and enter to the Mexican market in past years.

The event started with a welcome speech offered by the Head of the Swiss Business Hub Mexico, Mr. Rubén Araiza, followed by the Swiss Ambassador and the President of the Swiss Cham Mrs. Sandrine Dupriez.

Afterwards, Mr. Daniel Küng presented his conference Doing Business Between Globalization & Protectionism, in which he talked about some useful strategies for the implementation of new business models to fight against the ongoing protectionist international trends. Mr. Küng shared with us his opinion, explaining that the globalization is still playing an important role in businesses. He assured that “an innovative and good quality product will always have the world ahead”.

Finally, a very interesting discussion was carried out among the attendees, in which the CEOs of the swiss companies shared their opinions and concerns regarding the current situation of both the national and international markets.