The main objective of the forum was to raise awareness of the importance of the Swiss country brand, as well as the characteristics of Swiss companies, products and services in Mexico. Representatives from the Mexican and Swiss intellectual property institutes, Switzerland Global Enterprise, the Swiss Embassy and the Swiss private sector participated. More than 25 Swiss companies, both multinationals and SMEs, participated in a «virtual expo» attended by more than 120 participants.

First part of the event available on Youtube.